Why is pay per click (PPC) not considered an organic internet marketing technique?

Pay per click (PPC) is not considered an organic internet marketing technique primarily because it involves paying for visibility and search engine placement. In contrast to organic techniques, which focus on improving a website's ranking in search results through natural methods like search engine optimization (SEO), PPC directly requires advertisers to bid on keywords to appear at the top of search results. This means that the visibility gained through PPC is contingent on financial investment rather than the intrinsic value or relevance of the content itself.

Organic marketing strategies aim to enhance the quality and effectiveness of content, aiming to rank higher on search engines without direct payments. Since PPC relies on budget allocations and paid campaigns to achieve visibility, the distinction arises clear: organic methods enhance presence without direct costs, while PPC demands a financial commitment for placement.