Which term refers to techniques used to increase a page's or site's rank on a search engine?

Search engine optimization (SEO) refers to a collection of strategies and techniques designed to improve the visibility and ranking of a web page or site on search engine results pages (SERPs). This involves optimizing various elements of the website, such as the content, structure, keywords, meta tags, and user experience, to make it more attractive to search engines like Google. The goal of SEO is to increase organic (non-paid) traffic to a website, which can lead to higher engagement, conversions, and overall success for a business or organization.

In contrast, web traffic analysis focuses on monitoring and analyzing the visitors to a website, helping to understand patterns in user behavior but not directly influencing search engine rankings. Social media marketing promotes content through social platforms but is separate from tactics that specifically boost search rankings. Content marketing strategy entails creating and distributing valuable content to attract a target audience; while effective content can play a role in SEO, the overarching term that directly addresses ranking in search engines is SEO. Thus, SEO is the correct term that encompasses the techniques aimed at increasing a webpage's or site's rank on search engines.