Which term describes a business that markets and sells goods and services that it does not own or store?

The correct term for a business that markets and sells goods and services that it does not own or store is "broker." A broker acts as an intermediary between buyers and sellers, facilitating transactions without ever taking possession of the products. This definition aligns with the role of a broker, which often includes services related to finance, real estate, or commodities, where they earn a commission for their role in these sales.

On the other hand, an aggregator typically collects and compiles information or services from various sources for the consumer, which may include providing products or services but does not specifically define the marketing and selling of goods that the business does not own or store. Wholesalers are businesses that purchase goods in bulk to sell to retailers or other businesses, thus they do own and store the products they sell. Lastly, franchises are business models where one party (the franchisee) is authorized to sell another party's (the franchisor's) products or services, usually requiring them to maintain inventory and branding as specified by the franchisor.

Understanding these distinctions helps clarify why the term "broker" is the most accurate choice in this context.