Which of the following is an example of off-site Web analytics?

Off-site web analytics refers to the analysis of data that pertains to user behavior and interactions outside of a specific website. It focuses on broader trends, comparisons, and metrics that are not directly tied to one's own site, which is why monitoring trends and competitors is the best choice for this category.

This approach can include evaluating how your site fits within the industry, understanding market positioning, and assessing the performance of competitors in order to inform strategy. By analyzing data that derives from sources beyond your site, businesses can gain valuable insights into overall market conditions and user preferences.

In contrast, analyzing user interactions on your own site, A/B testing web page designs, and tracking webpage load speeds are all activities centered on performance metrics and user experiences within a single website. These activities do not account for external factors and are therefore considered on-site analytics.