Which of the following describes the aim of search engine optimization (SEO)?

The aim of search engine optimization (SEO) is to enhance website traffic volume and quality. SEO involves a variety of strategies and techniques designed to improve a website's visibility in search engine results. By optimizing various elements like keywords, content quality, and backlinks, SEO helps increase the likelihood that users searching for relevant topics will find and visit the website. The focus is not only on attracting more visitors but also on ensuring that the visitors are genuinely interested in the site's content, leading to higher engagement and conversion rates.

Increasing both the quantity and quality of website traffic is crucial for businesses and websites, as it allows them to reach their target audience more effectively, resulting in better performance and success online.