Which of the following best describes the business-to-consumer (B2C) e-commerce model?

The business-to-consumer (B2C) e-commerce model is fundamentally characterized by transactions that occur directly between a business and the individual consumer. This model is designed to serve end users who seek to purchase products or services for personal use rather than for resale. A website that targets consumers or end users aligns perfectly with this definition, as it is focused on facilitating sales and providing services directly to individuals.

In the context of B2C, businesses often employ various marketing strategies, user-friendly interfaces, and customer support systems to enhance the shopping experience for their users. This approach contrasts with other models such as business-to-business (B2B), which targets other businesses, and therefore, a website that specifically aims to reach consumers captures the essence of B2C e-commerce.

Other options deviate from this core definition. Websites that target business customers are indicative of B2B models, while those functioning solely as delivery services or selling advertising do not inherently relate to the direct sales of goods or services to consumers. Thus, focusing on B2C, a website aimed at end users aptly describes this particular e-commerce model.