Which e-commerce model describes a web-based business that sells products or services directly to consumers?

The e-commerce model that describes a web-based business selling products or services directly to consumers is Business-to-Consumer (B2C). This model is characterized by a direct relationship between businesses and individual customers, where businesses utilize websites and online platforms to offer their goods or services for sale. B2C is commonly seen in online retail shops, such as Amazon and eBay, where consumers can browse, select, and purchase items directly from suppliers.

This model contrasts with others like Consumer-to-Consumer (C2C), where transactions occur between individual consumers, typically facilitated by platforms like eBay or Etsy. Business-to-Business (B2B) involves transactions between businesses, such as wholesale distributors selling to retailers. Government-to-Business (G2B) encapsulates transactions where government entities engage with businesses, such as contracting services or purchasing products. Understanding these distinctions is vital for analyzing digital commerce and its varying contexts.