What process improves the quality of traffic to a website by enhancing its search engine ranking?

Search engine optimization (SEO) is the process that focuses on improving a website's visibility in search engine results, which in turn enhances the quality of traffic that the site receives. By optimizing various aspects of a website, such as its content, structure, and technical elements, SEO ensures that it ranks higher for relevant search queries. This is crucial because higher rankings lead to increased organic traffic, meaning more visitors are likely to find the site through search engines.

SEO involves various techniques, including keyword research, content creation, link building, and on-page optimization. By aligning the website's content with what users are searching for, it can attract more targeted visitors who are more likely to engage with the content or make a purchase. Thus, the primary goal of SEO is not just to draw traffic but to draw quality traffic that meets the site's objectives, such as conversions or user engagement.

In contrast, mailing list management focuses on handling email subscriptions and communications rather than directly influencing search engine rankings. Spam filtering relates to managing unsolicited emails, which doesn't affect website traffic quality. Site mapping, while a useful tool for organizing website content and helping search engines understand site structure, doesn’t specifically improve rankings as a standalone process. Therefore, the correct process that improves search engine ranking and