What is the term for a concept or collection of symbols associated with a product, service or person?

The term "brand" refers to a concept or collection of symbols associated with a product, service, or person. A brand encompasses not just the visual elements like logos and labels, but also the overall perception and emotional connection that consumers have with the product or service. It includes the reputation, quality, and experience that the brand conveys to its audience.

A brand can evoke specific feelings or attitudes that help differentiate it from competitors. This differentiation is vital for establishing loyalty and trust among consumers, which can lead to repeat purchases and a strong market presence. By building a brand, companies aim to create a unique identity that resonates with their target audience, ultimately influencing their purchasing decisions.

Other terms like logo, trademark, and label have more specific definitions and do not encompass the broader emotional and experiential aspects associated with a brand. A logo is merely a graphic representation, a trademark is a legal indication of ownership and protection of a brand element, and a label is typically a physical tagging or information about the product. Thus, "brand" is the most comprehensive and accurate term to describe the concept of a collection of symbols associated with a product, service, or person.