What is the primary purpose of a business Web site?

The primary purpose of a business website is to provide a way for a business's customers to find that business over the Internet. This function is fundamental because, in today’s digital age, a business’s online presence is crucial for visibility and accessibility. A website serves as the business's digital storefront, enabling potential customers to discover the brand, learn about its offerings, and ultimately facilitate interactions.

While displaying products, hosting promotional videos, and collecting customer data are all important elements that can enhance the effectiveness of a website, they are secondary to the essential function of helping customers find and connect with the business online. The primary goal revolves around establishing a presence and making it easy for users to locate and engage with the business's services or products, which ultimately drives traffic and generates potential sales.