What is the primary goal of electronic commerce (e-commerce)?

The primary goal of electronic commerce (e-commerce) is to facilitate the exchange of information related to the sale of goods and services. This encompasses a wide range of activities, including buying and selling products, processing payments, managing inventory, and providing customer support, all through electronic means, typically via the internet. E-commerce aims to create a seamless platform for both businesses and consumers to engage in transactions, enhancing the buying and selling experience through convenience, speed, and accessibility.

While studying user demographics, creating mailing lists, and improving programming skills are important aspects of broader online marketing and development strategies, they do not capture the essence of e-commerce itself. E-commerce fundamentally focuses on the transactions of goods and services and the digitization of the retailing process rather than on peripheral activities or technical skills. This distinction clarifies why the option relating to the exchange of information for the sale of goods and services aligns directly with the primary objectives of e-commerce.