What is a site map?

A site map is fundamentally a hierarchical representation of a website's structure. It serves as a visual or textual outline that indicates how various pages and sections of a website are organized and interlinked. This representation typically lists all the major pages, features, and navigational elements of the site, providing both users and search engines with a clear understanding of the content and layout of the website.

Having a well-structured site map is beneficial for both website navigation and search engine optimization (SEO), as it helps search engines crawl and index the site effectively. Users can also refer to the site map to find specific content quickly, enhancing their overall experience.

The other options do not accurately describe what a site map is. While an Internet marketing strategy may involve various tools and methods to increase a website's visibility, it is not specifically related to the structural layout of the site. An analysis of demographic data involves studying specific characteristics of a target audience, which is entirely different from the concept of site mapping. Lastly, while documents related to e-commerce may include various elements to facilitate online business, they do not pertain to the structural overview provided by a site map.