What does web analytics focus on?

Web analytics primarily focuses on studying user behavior to gain insights that can help improve business outcomes, such as market share and sales. This involves collecting and analyzing data related to how users interact with a website, including metrics like page views, click-through rates, and conversion rates. By understanding user behavior patterns, businesses can make informed decisions about content, marketing strategies, and user experience improvements, ultimately aiming to convert visitors into customers and retain them more effectively.

This approach involves tracking metrics that reveal how effectively a website is meeting user needs and business objectives, making it essential for optimizing marketing efforts and increasing overall revenue. In contrast, while improving website design, developing new web technologies, and enhancing SEO are all important aspects of web development and marketing, they are not the central focus of web analytics. Instead, analytics provides the foundational data needed to inform these areas.