Mind share is:

Mind share refers to the level of awareness, presence, or influence a brand has in the thoughts of consumers, which aligns closely with the effect of marketing efforts influencing a specific demographic. It reflects how well a brand occupies the mind space of its target audience, making it a crucial concept in understanding consumer behavior and marketing effectiveness. Achieving mind share means that a brand is successfully resonating with consumers, leading them to think of that brand first when considering a product or service. This is a direct outcome of strategic marketing and advertising efforts aimed at a particular demographic.

The other options, while related to marketing in some ways, do not accurately define mind share. Total revenue from marketing efforts pertains more to financial performance rather than brand perception. Customer satisfaction measures how happy customers are with a product or service, which is a different aspect of consumer experience. Brand recognition focuses on how well consumers can identify a brand, but it doesn’t capture the deeper level of influence and awareness that mind share embodies.