Establishing name and brand recognition in web marketing is referred to as what?

Establishing name and brand recognition in web marketing is best defined as mind share. Mind share refers to the degree to which a brand is thought about and remembered by consumers within a particular market. It represents the cognitive awareness and associations that people have with a brand. A strong mind share indicates that a brand is a leading choice in the minds of consumers, which is crucial for successful marketing efforts.

While brand identity relates to how a brand portrays itself through visual elements and messaging, and online visibility pertains to how easily a brand can be found online through search engines or social media, mind share specifically addresses the connection and recognition that exists in consumers' minds regarding a brand. Market penetration, on the other hand, is focused on the actual sales and presence of the brand within a market as opposed to the awareness or recognition aspect, which is what mind share captures effectively.