Before making any changes to an active website, what is the best practice?

Obtaining consensus from customers and stakeholders is essential before making any changes to an active website because it ensures that the modifications align with the needs and expectations of those who will be affected by the changes. This collaborative approach fosters transparency and helps avoid misunderstandings or resistance after the updates are implemented. Additionally, involving customers and stakeholders aids in gathering valuable insights that may inform the direction of the changes, ultimately contributing to an improved user experience and meeting business objectives.

While other choices mention important practices, they focus on specific aspects of web development or user satisfaction rather than the broader consensus needed before initiating changes. Conducting surveys or regularly updating features can be part of ongoing site maintenance, but they do not address the critical initial step of aligning with stakeholders. This consensus helps ensure that all perspectives are considered, creating a smoother transition when changes are executed.